In 1925, the first ads from a company Lapanouse SA appeared, featuring Swiss watches under the brand name CIMIER.
The company had been founded the year before by the watchmaker R. Lapanouse in Hölstein, a small and structurally weak town in the canton Baselland. The family enterprise had been producing the so-called “Roskopf” watches since its relocation to the neighbouring Bubendorf.
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