We are a new watchmaker with a simple aim ... we want to put high quality luxury watches within the reach of everyone.
To achieve this we have inverted the usual business model used by brands such as Rolex, Cartier and Omega. Instead of their extremely high margin requirements and the myriad of middlemen and retailers in the equation, we take a small but fair margin and have the ultimate direct business with not a single middleman and no retailer other than ourselves. There is only
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