In 1907, Alfred began to work on a new business venture, one that would supply luxury accessories for the modern gentleman. Its initial collection included items such as pipes but later expanded to comprise leathergoods, timepieces, lighters, fragrance and more.
Duke Street, the location Alfred chose for his shop, was surrounded by many of St James’s fashionable gentlemen’s clubs, and with retailers such as Fortnum and Mason in such close proximity he felt in good company.
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