TAG Heuer introduces the first avant-garde 360 degree watchmaking museum, embodying 150 years of unique heritage displayed to catch the imagination, and envision and build the next 150 years. It reflects the innovation, precision, performance and prestigious sports embedded in our DNA.
What differentiates one brand from another? Why does the TAG Heuer range currently encompass lines such as the TAG Heuer Formula 1, Monaco, Carrera, the SLR Chronograph or the Grand Carrera?
The same is true of brands. TAG Heuer carries within it the visionary genes of its founders Edouard Heuer and his sons Jules-Edouard and Charles-Auguste: entrepreneurship, innovation, an obsession with ultimate precision, and a deep love of prestigious sports. From the oscillating pinion to the Mikrograph, the world’s first mechanical stopwatch accurate to 1/100th of a second, the foundations on which TAG Heuer has built its strength today were in place very early on. Ever since then - and without a doubt this is one of the brand’s great assets - men such as Charles-Edouard, Hubert and Jack Heuer, and more recently the contemporary management teams, have had the wisdom to build the brand’s strength around these central characteristics, to keep the focus of their efforts, on both product development and communication, within the framework established by our founding fathers. Our DNA is unique; it was created in the late 19th century and continues to drive a substantial proportion of our development in the early 21st century: The Calibre 360 launched in 2006 perpetuates the obsession with precision that resulted in the Mikrograph in 1916; while the TAG Heuer Formula 1 embodies the ultimate blend of prestige and performance, sport and glamour as the Olympic Games and greyhound races did in the 1920s. |
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